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Product Development Workshop | Startup Week 2024

  • Edmonton Unlimited 10107 Jasper Avenue Edmonton, AB, T5J 1W8 Canada (map)

Location: Edmonton Unlimited office in the Programs Room (Tech Den + The Hive) 

Date & Time: October 15th from 6:30 PM to 8:30 PM

Workshop Description: As part of our Build, Test & Learn workshop series join seasoned product development expert David Ferris for an immersive workshop on building Minimum Viable Products (MVPs) to validate and iterate upon your business ideas. Tailored for aspiring founders and early-stage entrepreneurs, this workshop covers essential steps in MVP development, from problem identification to execution. Through this interactive session with hands-on activities, participants will gain insights into product management fundamentals, feedback loop utilization, and networking opportunities.

Speaker Bio: David Ferris is a Senior Product Manager at Jobber, where he has played a pivotal role in the company's growth from 6 to 750 employees and its successful fundraising of over $240 million. With a wealth of experience, David brings insights into the importance of user understanding for future success. Outside of Jobber, he serves as Director of the Alberta Product Leadership program, dedicated to leveling up experienced Product Managers and Product Leaders.

Who is it for 🤔

  • ​Aspiring founders and early-stage entrepreneurs

  • ​Individuals eager to develop functional prototypes for business validation and iteration

  • ​Anyone who wants to learn more about product development

What you will learn 📚

  • ​Identify market opportunities and define target audiences

  • ​Map out user flows and plan MVP development strategies

  • ​Grasp the fundamentals of product management and feedback loop utilization

Outcomes 🏆

  • ​Comprehensive understanding of the MVP development process

  • ​Proficiency in leveraging feedback loops for iterative improvement

  • ​Valuable connections with fellow founders for collaborative growth opportunities

This workshop is part of a 6-part series. Visit Edmonton Unlimited’s website to explore the upcoming sessions!

​Tuesday, October 15 – Product Development

​Tuesday, October 22 – Product Vision

​Tuesday, October 29 – Intro to Startup Ops

​Tuesday, November 5 – Elevate IP

​Tuesday, November 12 – Design Thinking

​Tuesday, November 19 – Demo Roundtable