Are you struggling to differentiate yourself in a crowded marketplace? Do you find it challenging to capture people's attention and convert leads into customers? In this session, you'll discover the nine essential sales tactics that every founder, sales leader, and salesperson needs to know to accelerate growth.
Stand Out from the Crowd: Learn how to differentiate yourself and capture attention in a competitive market.
Overcome Objections: Discover the #1 reason people don't buy and how to address it effectively.
Target the Right Customers: Identify your ideal customers and reach them at the perfect time.
Grow 2X Faster: Implement strategies to accelerate your sales growth and become the preferred vendor.
Outshine Your Competition: Learn how to position yourself against competitors without resorting to negative tactics.
Prioritize Your Pipeline: Identify the customers most likely to buy now and in the near future.
About the Presenters
While they have different backgrounds, Brandy Old and Craig Elias share a passion for helping people become first-time founders and a common purpose of helping grow the start-up community and tech sector across Canada.
In the last seven years, they have teamed up to help hundreds of aspiring, early-stage, first-time, underrepresented, rural and student entrepreneurs embark on the journey of entrepreneurship to help them be more successful while avoiding the common mistakes that new founders typically make.
Brandy and Craig are Technology Development Advisors for Alberta Innovates who have worked with global thought leaders like Ash Maurya and David Bland to level up the entrepreneurial ecosystem by training entrepreneurs and mentors about the Lean Canvas and coaching them on how to test their riskiest assumptions.
You will find them speaking at start-up events across the country, running startup boot camps that challenge first-time entrepreneurs to validate their business ideas and using a board game called Playing Lean to help aspiring and early-stage founders learn how to launch products and start companies without draining their bank accounts, bruising their egos or damaging their reputation.