Understanding your website’s performance is essential for making informed business decisions. This session offers an introduction to Google Analytics, a free tool that provides valuable insights into your website traffic and user behavior. We’ll break down the key metrics you need to monitor, such as page views, bounce rate, and conversion rates. Learn how to set up and customize reports, track your marketing campaigns, and use this data to optimize your website and marketing efforts for better results.

Speaker Bio:

Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.

With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia's worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.

These days Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.