Discover the transformative power of trade missions through Penny Tremblay's inspiring journey. Tremblay shares insights on how trade missions can revolutionize business perspectives from a pivotal moment at a PARO Centre for Women’s Enterprise-led mission to shaping her export strategy. Alberta Women Entrepreneurs, led by CEO Marcela Mandeville, emphasizes the importance of women's presence at every business table, advocating for inclusion in supply chains. Uncover the benefits of women-focused trade missions, creating lasting impacts and connections.
Explore the intricate world of trade missions, from understanding their essence to leveraging supplier diversity-focused opportunities. WEConnect International's initiative to organize a Canadian delegation to the 2024 WBENC National Conference highlights the expanding role of non-governmental organizations in fostering global business connections.
Delve into the three crucial steps to prepare for a trade mission: ensuring export capacity, researching attendees, and post-mission follow-up. Stephanie Fontaine, regional director for Canada and the U.S. at WEConnect International, emphasizes the need for strategic planning. At the same time, Lise Blondin, leading trade missions at Réseau des Femmes d’affaires du Québec, underscores the importance of networking and collaboration among women entrepreneurs. Unearth the value of patience in building long-term business relationships, as Tremblay concludes, 'the opportunity to shape your thinking and business approach is truly valuable.' Stay tuned for the full article, highlighting the impactful role of trade missions in empowering women entrepreneurs worldwide, with a spotlight on Alberta Women Entrepreneurs.
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