"Web Growth Strategies to Scale Your Business" is tailored learning lab session designed for women entrepreneurs who have a website and want to enhance their digital skills and scale their businesses efficiently. This hands-on session aims to break down complex digital marketing and website design strategies into actionable steps that participants can apply immediately to see tangible growth and increased profitability.

Learning Lab Workshop Structure

1. Introduction (10 minutes)

Overview of the workshop goals.

Brief introductions by participants to foster networking and collaboration.

2. Presentation: Key Strategies for Web Business Growth (60 minutes)

Digital Marketing Essentials: Introduction to core concepts that drive online traffic and improve engagement.

Effective Web Design: Insights into creating a user-friendly, high-converting website.

SEO for Visibility: Basics of Search Engine Optimization to enhance online presence.

Conversion Rate Optimization: Techniques to turn visitors into customers.

Content Strategies: Using content to engage customers and promote sales.

3. Hands-On Practice (40 minutes)

Website Audit Exercise: Participants will evaluate their websites using a guided checklist.

Live Implementations: Quick fixes for common website issues identified during the audit.

4. Q&A and Discussion (20 minutes)

Open forum for participants to ask specific questions.

Discussion of common challenges and brainstorming of solutions.

Key Takeaways for Learning Lab

Skill Enhancement: Participants will gain essential digital marketing and web design skills.

Actionable Insights: Immediate, practical strategies that can be implemented during the workshop.

Networking Opportunities: Interaction with like-minded entrepreneurs to share ideas and form potential collaborations.

Resource Access: Participants will receive checklists, tool recommendations, and follow-up support material.

Workshop Details

Duration: 2 hours, plus 30 minutes for optional Q&A, Discussions with expert

Format: Online

Target Audience: Women entrepreneurs looking to expand their businesses online

Expected Outcomes: Participants will leave with practical knowledge and tools to optimize their websites, improve their digital marketing strategies, and, consequently, increase their business profitability.

Speaker Bio:

Licia Dantas, the founder of The Creative Website, is a website strategist for ambitious women in business who want to control their sites and generate more sales with fewer clicks.

With over two decades of website design and development experience, she's been around since the start of the digital revolution. Licia has worked with a wide variety of diverse clients, creating hundreds of sites, consulting with business owners, and mentoring aspiring website designers.

These days, Licia helps female business owners leverage their online platforms to share and sell their knowledge to the world. And she's devoted to helping female website designers build their sustainable businesses doing work that matters. She regularly shares her insights around website design, strategy, and building a business that loves you back through 1:1 consultations, mentoring, and group training programs.