Many companies set key performance indicators (KPIs) to post on social media 3-5 times a week, but often overlook the importance of strategic posting. Developing a comprehensive 360° view of your marketing plan involves integrating all essential elements necessary for a successful campaign, effectively harnessing the power of social media posts. Lay the groundwork for an impactful marketing strategy for your business with Strategic Foundations of 360° Marketing.
Master the art of strategic marketing planning to elevate your business's online presence, sales and engagement. Learn to integrate your digital marketing efforts seamlessly into a cohesive marketing strategy that drives tangible results and fosters sales conversions.
Learning Labs Dates:
Session 1: Tuesday, October 29th, 4:00 pm to 6:00 pm
Session 2: Tuesday, November 5th, 4:00 pm to 6:00 pm
In session 1 of this series, we will cover:
360° Marketing Strategy, 180° Marketing Campaign, Tools & Resources
Align marketing efforts with overarching business objectives in a 360° perspective.
Define target audiences and craft messaging that resonates effectively.
Breaking down into a 180 view, develop comprehensive marketing campaigns with multiple touch points.
Execute planned strategies that enhance customer engagement and retention.
Explore recommended tools for efficient campaign management.
Access planning templates and real-world marketing examples for practical application.
In session 2 of this series, take your marketing strategy to new heights. This session delves into the finer details of optimizing marketing efforts for maximum impact, backed by sophisticated KPIs and strategic insights.
In session 2, we will cover:
90° Scheduling, 0° Social Media Post Optimization, Tools & Resources
Take the 180° campaign to create a 90° strategic content calendar to optimize visibility and engagement.
Allocate resources effectively to support ongoing marketing efforts.
Hone in to 0° to defining your social media content that aligns with brand messaging, audience preferences and business strategy.
Measure KPIs such as engagement and conversion rates to refine content strategies.
Consider tools to track campaign performance and adjust strategies in real time.
Explore techniques to enhance reach and audience interaction on social platforms.
We look forward to having you join us for this series!