This hands-on workshop empowers founders and growth leaders to realign with their customers and position their companies for product market fit. Through interactive exercises and real-world examples, you will learn:
What is Product Market Fit: Hearing a real-world example from James Keirstead serial entrepreneur and technology and innovation ecosystem advocate. Breaking down the concept into easily digestible components for you to apply to your product.
Segment your market: Master the art of market segmentation by grouping your customer types into distinct cohorts.
Define your Ideal Customer Profile (ICP): Learn proven methods for defining the key characteristics of your ideal customer, ensuring your efforts are focused on the most promising prospects.
Map the Customer Journey: Visualize the steps a customer takes when interacting with your product/business, from initial awareness to purchase and beyond, uncovering opportunities for improvement at every touchpoint.
Align your Customer Journey with your Marketing/Sales Funnel: Effectively connect your customer journey map to your unique marketing and sales funnel, optimizing each stage for maximum conversion and revenue generation.
Conduct Design Research for Testing: Explore design research methodologies to test your assumptions, validate your strategies, and gather valuable customer feedback for continuous improvement.
Gather and Analyze Competitive & Gap Information: Learn practical techniques for researching and analyzing your competitors, identifying market gaps, and positioning your business for success.
Join facilitator Brittney Roy (EIR) and guest founder James Keirstead President of Levven Electronics Ltd. for this session on Product Market Fit.
This event is hosted by Edmonton Unlimited.