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Pricing for Profit | ATB

About the Webinar

If you are are struggling to break even, let alone make a profit, the fix may be found in your pricing.

Setting the right price for a product or service demands more than merely mirroring the competitors' rates. What's essential is a meticulous pricing strategy capable of effectively showcasing the true value of what is being offered. 

That's where Nail the Numbers' proprietary process, The Weighted Pricing Process, steps in. Through this webinar, you will learn about:

  • Monitoring and analyzing market trends to stay competitive

  • Understanding the cost structure and profit margins to set optimal prices

  • Identifying the perceived value of your offerings to customers

  • Adjusting pricing strategies dynamically to respond to market changes

With The Weighted Pricing Process, you will gain the skills and insights needed to price your products and services strategically, ensuring you not only break even but also achieve sustainable profitability.

About the Presenter

​​The creator of the Cashflow Canvas™, Taunya Woods Richardson, is a nationally recognized expert on small business, budgets, and founder finance; who just also happens to be the founder and CEO of Nail The Numbers, Canada’s go-to financial training agency for entrepreneurs.

Her 30+ years immersed in entrepreneurship has afforded her the opportunity to collaborate with countless banks, credit unions, developmental lenders, and small business champions towards strengthening the minds and bottom lines of Canadian Founders.

You can learn more and register for this event right here.