Led by Dr. Svetlana Sapelnikova and Sandi Wright, this workshop will equip tech-based founders with essential B2B sales strategies. Learn to implement sales tools, manage client relationships, handle objections, and map out a sales process tailored to your business. Gain insights into international sales and cross-cultural considerations.

Overview: 

• Gain a foundational understanding of B2B sales processes and strategies.

• Learn to implement sales tools and techniques tailored to science- and technology-based businesses.

• Develop skills for managing client relationships and handling objections effectively.

• Create a preliminary sales process map to apply directly to their business.

• Understand the cultural considerations essential for international sales success.

This workshop is for you if…

• You’re a tech-based founder looking to improve your B2B sales strategy and process.

• You want tools to target ideal clients, manage relationships, and close deals.

• You’re eager to learn from a tech founder’s real-world sales experience.

• You’re expanding into international markets and need cross-cultural sales insights.

This event is hosted by Edmonton Unlimited